Now, 2021 is shaping up to be a year when Korean flavours go even more mainstream. You’ll be seeing them in restaurants, beyond those specializing in Korean cuisine, as well as grocery shelves.
Whether it be plant-based meat, seafood, dairy and egg alternatives or lab-grown meat or seafood, 2021 is the year this food group will explode in terms of investment and in terms of sales. Many start-ups have a niche. Naturinni in Manchester, focuses on plant-based bacon.
Just as perfumes and aftershave used to be the must-have celebrity brand spin-off, now alcohol is the new favourite. George Clooney had his tequila brand, Ryan Reynolds has his gin and several stars—such as Drew Barrymore and Cameron Diaz— have launched their own wines and champagnes.
Kylie Minogue launched her second rosé wine, Chloé, Poppy and Cara Delevingne a high-end prosecco, Idris Elba a champagne and Brad Pitt went further and launched an entire rosé Champagne House, ‘Fleur de Miraval, developed by Champagne Pierre Peter in Mesnil-sur-Oger.